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[Case 04]

40% Less Context Switching. One Workplace Dashboard

Saas Website

Reduced Task Switching by 40% Through a Workplace Suite

Designed to put teams in the top 1%

[The Vision]

Bringing every essential productivity tool into one seamless platform, we empower teams to focus, flow, and thrive. Designed for the top 1%, our vision is to unlock peak performance and well-being for everyone.

[The Context and Problem]

What’s Broken in Today’s Workflows?

Employees switch between 6–8 apps daily (chat, docs, tasks, meetings, emails). This leads to cognitive load and reduced productivity. Studies show it takes ~23 minutes to regain deep concentration after switching.

[Industry]

Saas Website

[My Role]

Lead Designer

[Platforms]

Desktop and Android

[Timeline]

January 2024- March 2024

View Live Project

View Live Project

[Persona]

[Rose Hilton]

Product Manager

The Mid-Level Professional Drained by Context Switching.

Age: 26

Amsterdam

Tech Proficiency: Moderate

Gender: Female

[Pain Points]

Quickly complete purchases without interruptions.

Trust the platform to handle her payment securely.

Access a seamless mobile shopping experience.

[Context Switching]

Long or confusing checkout processes.

Error messages that don’t explain the issue.

Poor mobile optimization that slows her down.

[Process]

[01] Insights From Mckinsey Studies

Nearly 45% of employees feel overwhelmed by too many collaboration tools

28% of employees feel overwhelmed by fragmented workflows

18% of team members feel Duplicate work happens because teams use scattered tools

[01] Insights From Mckinsey Studies

Nearly 45% of employees feel overwhelmed by too many collaboration tools

28% of employees feel overwhelmed by fragmented workflows

18% of team members feel Duplicate work happens because teams use scattered tools

[01] Insights From Mckinsey Studies

Nearly 45% of employees feel overwhelmed by too many collaboration tools

28% of employees feel overwhelmed by fragmented workflows

18% of team members feel Duplicate work happens because teams use scattered tools

[02] The Results

Teams lose alignment, deadlines slip, and priorities get blurred.

Work feels busy, not productive and outcome-oriented

Trust the platform with her payment and personal information.

[02] The Results

Teams lose alignment, deadlines slip, and priorities get blurred.

Work feels busy, not productive and outcome-oriented

Trust the platform with her payment and personal information.

[02] The Results

Teams lose alignment, deadlines slip, and priorities get blurred.

Work feels busy, not productive and outcome-oriented

Trust the platform with her payment and personal information.

[03] Visual Design Solution

I chose a card layout format to display key information

Compared to dense tables cards bring better hierarchy

The visual design follows a calm, data-driven aesthetic

[03] Visual Design Solution

I chose a card layout format to display key information

Compared to dense tables cards bring better hierarchy

The visual design follows a calm, data-driven aesthetic

[03] Visual Design Solution

I chose a card layout format to display key information

Compared to dense tables cards bring better hierarchy

The visual design follows a calm, data-driven aesthetic

[04] Testing & Iteration

Conducted Preference test with 50 users, comparing the two designs.

Gathered feedback through usability testing and refined the design based on user input.

Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.

[04] Testing & Iteration

Conducted Preference test with 50 users, comparing the two designs.

Gathered feedback through usability testing and refined the design based on user input.

Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.

[04] Testing & Iteration

Conducted Preference test with 50 users, comparing the two designs.

Gathered feedback through usability testing and refined the design based on user input.

Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.

[Outcome]

25% increase in checkout completion rates.
30% reduction in cart abandonment on mobile devices.
40% improvement in perceived ease of use, as measured by post-launch surveys.

[Key Learnings]

Simplification is key

Users value a quick and easy process, especially on mobile.

Simplification is key

Users value a quick and easy process, especially on mobile.

Simplification is key

Users value a quick and easy process, especially on mobile.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

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